Housebar
Housebar
Reimagining Liquor Retail with Design, Service, and Scale.
Reimagining Liquor Retail with Design, Service, and Scale.
(Overview)
(Overview)
A branding identity rooted in the unique story of the brand. Inspired by their values, the project aimed to translate their vision into a compelling visual narrative. Through meticulous design and strategy, we crafted a logo, typography, and color palette that reflect their essence and set the foundation for a cohesive and memorable brand presence.
A branding identity rooted in the unique story of the brand. Inspired by their values, the project aimed to translate their vision into a compelling visual narrative. Through meticulous design and strategy, we crafted a logo, typography, and color palette that reflect their essence and set the foundation for a cohesive and memorable brand presence.
(Details)
(Details)
Collaborators
Collaborators
Brookfield/@Work/Kitspace
Territory
Services
Territory
Year
Year
2023-2024
2023-2024
(Insights)
We partnered with Housebar to develop the right products, systems, and processes to scale effectively, with the mandate to always deliver thoughtful and outstanding experiences to franchise partners and customers alike.
We partnered with Housebar to develop the right products, systems, and processes to scale effectively, with the mandate to always deliver thoughtful and outstanding experiences to franchise partners and customers alike.
(Deliverables)
Evolving a premium liquor store experience into a scalable physical platform for franchise-ready, nationwide expansion.
We created an integrated stores’ expansion system—from physical format standardization to tech-enabled deployment protocols, and a modular collection for their store system and operational framework that:
- Enables store launches 2.5x faster than traditional construction
- Aligns with franchise requirements and investor timelines.
- Enables ever evolving curated experiences that delights users.
- Allows configuring, not designing, stores and production at scale.
The Result: Our system is powering Housebar’s national expansion. With a pipeline targeting over 10 new stores annually, Housebar is scaling without compromising experience, quality, or ROI. We laid the foundations for an ever-evolving store system and roll-out model based on cohorts, configuration-led design, and batch production now operates with a repeatable, tech-driven physical rollout strategy that sets a new industry benchmark.
Evolving a premium liquor store experience into a scalable physical platform for franchise-ready, nationwide expansion.
We created an integrated stores’ expansion system—from physical format standardization to tech-enabled deployment protocols, and a modular collection for their store system and operational framework that:
- Enables store launches 2.5x faster than traditional construction
- Aligns with franchise requirements and investor timelines.
- Enables ever evolving curated experiences that delights users.
- Allows configuring, not designing, stores and production at scale.
The Result: Our system is powering Housebar’s national expansion. With a pipeline targeting over 10 new stores annually, Housebar is scaling without compromising experience, quality, or ROI. We laid the foundations for an ever-evolving store system and roll-out model based on cohorts, configuration-led design, and batch production now operates with a repeatable, tech-driven physical rollout strategy that sets a new industry benchmark.
